November 16, 2008

How to clean your Mother Board

by: Ray Geide

If you have not done the inspection mentioned in the previous article - How to Clean your Case, now is the time to do so. Look at the blades of the fan in the back of the computer. Also look at any vents. Is there clusters of dust there? Is there grime caked on to it? If so, the inside needs to be cleaned. If the fan blades are clean but it has been several years since you have cleaned the motherboard or if the computer is around cigarette smoke, it probably should be cleaned anyway. Dust and particles in the air (like cigarette smoke) can build up on the circuitry of the motherboard and cause it to heat up and/or corrode.

The first thing that you need to do is unplug your computer. Then open up the case to get access to the motherboard. Cases open differently. If you don't know how to open your case, look on the back of your computer along the edge for some screws. These screws may hold on side panels or an upside down U shaped panel that covers the sides and top. Removing the screws will allow you to take off the cover. Other cases have the screws on the front of the computer. To get access to these screws, you must first remove the front panel by pressing a hidden latch. The cover is there to give easy access to the inside of your computer, so if you look hard enough, you should be able to figure out how to remove it.

Remember that if you touch anything on the motherboard, you should be grounded by either touching the metal frame of the computer with your other hand or by wearing a special grounding device.

The goal of cleaning the motherboard is to remove all dust and debris from the motherboard and all components inside of the case. This can be done using one of three methods.

The preferred method is to use a can of compressed air to blow it out. Always hold the can in an up-right position to prevent the propellent chemicals which can damage or corrode components from coming out. Dust and dirt should be blown away from the motherboard and out of the case.

Another way to remove dust is to use a vacuum. The common advice is to only use a battery operated vacuum because an AC powered vacuum causes static and static can ruin the motherboard. I have used an AC powered vacuum (before I knew that it was not recommended) to clean my motherboard many times and it has never caused any problems, but I may have just been lucky. When using the vacuum, keep the nozzle a couple of inches away from the motherboard or any other components so that it does not come in contact with them and so that any small parts are not sucked into the vacuum.

If you do not have a can of compressed air or a vacuum, you can use a dry cloth and brush to clean the motherboard. Be careful not to dislodge or break anything using this method.

While cleaning the motherboard, be careful not to unplug any cables or connections or to dislodge any loose components, such as, jumpers.

Methodically clean the whole inside of the case going over all of the motherboard from one end to the other and all other components. Don't forget to clean the fans and heat sinks. Do not open up the power supply box or stick anything in it beyond the fan. If you do, you could get a shocking surprise and ruin your computer.

If your computer does not work when you put it back together, something was obviously dislodged during the cleaning. Open the case back up and push all connections and cards into their slots. Look for anything that may have become disconnected.

Cleaning the motherboard is probably the most dangerous form of cleaning but it is necessary to prevent an early death of your computer.

How To clean your Case

by: Ray Geide


There is nothing wrong with leaving spills, dirt, and stains on your computer case. After all isn't that what the case is for, to protect the electronic components inside from spills and dirt? This is true, but there are still parts of the case that need to be cleaned and checked if you want your computer to live a long and prosperous life.

Unless you like looking at dirt everytime you look at your computer, you should go ahead and clean those spills, stains, and dust off of the case. You can do this with just about any cloth and cleaner. Do not use highly abrasive cleaners that might ruin or mar the surface and do not use solvents on plastic. A wet sponge will even work. Just make sure that the cleaner or any liquid does not seep into the inside through cracks and vents. If there is any possibility that you are going to get that messy, turn off and unplug the computer first and wait to turn it back on until any liquid has had a chance to fully dry.

After you have wiped off the outside, it is time for a little inspection. Look at the blades of the fan in the back of the computer. Also look at any vents. Is there dust there? Is there a lot of dust and grime caked on to it? If so, that is an indicator that the inside also needs to be cleaned (I will tell you how to do that in next week's article - How to Clean your Motherboard).

Some clean environments never have to have the inside cleaned. Some need it cleaned monthly. When I lived in Russia, even though I didn't notice it, the air was not clean. The fan on the computer would cake up with dirt and grime after about a month of use. And so I would have to clean the fan, vents, and inside monthly. If I had let it go for several months without cleaning, the fan would have stopped working and the computer would have overheated. Where I now live in the US, the air is clean and I have gone years without having to clean it. Again, the indicator of this is the blades of the fan and the vents. If they are dirty, they need to be cleaned.

You can do some of the cleaning from the outside. First, turn off the computer. Then get out the vacuum sweeper and using the hose, vacuum out the vents and the fan(s). If you have compressed air (you can purchase compressed air from your computer store), you may want to blow air in through the vents (or intake fan if you have one) to loosen the dust and suck it out using the vacuum. If there is still dust or dirt in the vents or on the blades of the fan, you can use a Q-tip to clean them.

If you do not have a vaccum, you can use compressed air alone. Always use short bursts to avoid moisture buildup. Start with the computer off and blow into every hole and vent. Then turn the computer on and blow everything except for the exhaust fan once again.

With the case clean, your computer will look nicer and with the fan and vents cleaned out it will breathe easier and run cooler.

November 02, 2008

Web 2.0 And Why You Shouldn't Fake Reviews

by: Simon Dance

The latest offering from Ramsay's Kitchen Nightmares aired on Channel 4 last night, followed the somewhat disastrous adventures of ex-boxer Mike and his wife Caron Ciminera as they struggled to run the Fish & Anchor, a restaurant in Lampeter, West Wales. Whilst the couple's arguing appeared to better the food they were originally sending out (a mix of jarred sauces and home cook book trophy dishes) they did let slip on a fantastically poor bit of black hat optimisation, which I hope made all white hat SEOs laugh out loud.

If there was one lesson to take away from the show, it would be - Don't fake reviews!

In order to gauged the feeling of the local community for the failing restaurant come sports bar, Ramsay conducted a search on Google for the Fish & Anchor, to which he was presented with a range of reviews, two of which were rather suspiciously from a character calling himself Michael or Mike Burns.

On the Wales portal of the BBC website Burns had posted "Well i don't get excited about food too often, and having dined in Rick Stein's, and Gordon Ramsay's,I think i have found a better restaurant in West Wales". On the SugarVine website he also posted "what a fantastic restaurant for couples, and families. it seems to have everything, the food has to be the best i have eaten (home or abroad) this place will go far". Other online reviews echoed what has already been said, but with the dire state of the restaurant, its food, its reputation and its perception from both the local community and Ramsay itself, would it not be right to question who was telling the truth?

The restaurateur confessed to posting the reviews, his rational pointing to stimulating custom, however with any reactive strategy it requires a degree of foresight - and I am not sure he really thought through the wider ramification of posting these "inaccurate" reviews.

Firstly, a warning must be expressed. For example, if someone finds your restaurant or hotel via a positive (fake) review and they have a bad experience, there is a chance that they will post a true review to assist fellow users and generally have a rant. The initial seeding of this true review has the potential to lead to an onslaught of further reviews from other visitors who might not have otherwise posted. Don't forget the saying "people don't lead... they follow".

But how can you manage your reviews and ultimately what your customers are saying about you? Well first and foremost, address the problem(s)! You wouldn't put a sticking plaster on a gun shot wound, so why think that a positive review about the quality of your food or the softest of your sheets is going to counteract the adversities of your customer service? The customer is king, a point stressed by Ramsay, and one that should ring true for any business, after all, without them, where would we be?

By rectifying or at least making plans to manage any failings within your business, regardless of its size, will be the first step in managing your online reputation, but this is an area I will not going into comprehensive detail for this post. Instead, I will offer some simply pointers as to how to harness online reviews for good.

Sites like Trip Advisor, which boasts over 10,000,000 user generated reviews of various hotels, holidays and restaurants is gaining increasing weighting as an resource for honest and unbiased review and via its system of community recommendation it really has the power to drive custom, and in many instances, divert customer - the key factor being positive, and consistent reviews. But if you do run a successful hotel or restaurant and wish to harness these social spaces, but wish to do so in a more ethical way than that demonstrated in Kitchen Nightmares than why not encourage your diners of hotel guests to post a review after their stay. When the customer is paying their bill or even booking their hotel room why not take their email address, or even ask them to submit their business card in return for entry into a monthly prize draw for a free meal in the restaurant?

In addition to building up a client database by collecting this data - for use in promotional mailings including notifying customers of events, promotional and the launch of a new menu - you can also harness it to stimulate online reviews by dropping your customers a short email after their stay / meal, which might look something like the following example... "

Good afternoon Simon, and thank you very much for your booking at the Leapfrogg Restaurant, we hope you had an enjoyable meal.

We pride ourselves on the quality of our food and our attentive staff however we're always striving to enhance and improve what we do, and as such we would appreciate you taking two minutes of your time to write a review for us at Trip Advisor (http://www.tripadvisor.com/), a free travel guide and research website that allows users to post review and ratings.

Your comments are important to us, and will be used to improve the Leapfrogg restaurant. Thank you very much for your time and we look forward to welcoming you again to the Leapfrogg restaurant in the near future.

Sincerely,
A Restaurateur
Leapfrogg restaurant
Brighton
Tel: 01273 669 450

" Of course, many of your requests will be ignored, but providing you are personal in your emails (a point we at Leapfrogg have mentioned previously in this blog) then you are more likely to get a response, and even if you only have a 5% success rate, this is still 5% of valuable customer feedback.

A point to which I will conclude this article is one which has stuck with me from London's SMX, and one that I will most certainly be repeating from here on out is that "Yesterday's news no longer wraps today's fish and chips". Online news and online content, including user generated reviews do not simply get binned like a newspaper at the end of the day, but they remain live, and can even appear within the search results for a brand keyword search... so isn't it worth paying attention to what your customers are saying?

A Guide to RSS Aggregators

by: Terry Leslie

One of the most popular features of Internet portals, websites, pages and even emails is a frame that features an organized list of news headlines and periodic updates from other web sources. Really Simple Syndication, formerly “Rich Site Summary” or simply, RSS makes this possible.

Most users visit a lot of websites whose content continually change, such as news sites, community organization or professional association information pages, medical websites, product support pages, and blogs. As Internet surfing became an intrinsic part of business and leisure, it became important to get rid of the very tedious task of repeatedly returning to each website to see updated content.

RSS easily distributes information from different websites to a wider number of Internet users. RSS aggregators are programs that use RSS to source these updates, and then organize those lists of headlines, content and notices for easy reading. It allows computers to automatically retrieve and read the content that users want, then track changes and personalize lists of headlines that interests them.

The specially made computer programs called “RSS aggregators” were created to automatically find and retrieve the RSS feeds of pre-selected internet sites on behalf of the user and organize the results accordingly. (RSS feeds and aggregators are also sometimes referred to as "RSS Channels" and "RSS Readers".)

The RSS aggregator is like a web browser for RSS content. HTML presents information directly to users, and RSS automatically lets computers communicate with one another. While users use browsers to surf the web then load and view each page of interest, RSS aggregators keeps track of changes to many websites. The titles or descriptions are links themselves and can be used to load the web page the user wants.

RSS starts with an original Web site that has content made available by the administrator. The website creates an RSS document and registers this content with an RSS publisher that will allow other websites to syndicate the documents. The Web site also produces an RSS feed, or channel, which is available together with all other resources or documents on the particular Web server. The website will register the feed as an RSS document, with a listed directory of appropriate RSS publishers.

An RSS feed is composed of website content listed from newest to oldest. Each item usually consists of a simple title describing the item along with a more complete description and a link to a web page with the actual content being described. In some instances, the short description or title line is the all the updated information that a user wants to read (for example, final games scores in sports, weblogs post, or stock updates). Therefore, it is not even necessary to have a web page associated with the content or update items listed -- sometimes all the needed information that users need would be in the titles and short summaries themselves.

The RSS content is located in a single file on a webpage in a manner not very different from typical web pages. The difference is that the information is written in the XML computer code for use by an RSS aggregator and not by a web user like a normal HTML page. There are 2 main parts that are involved in RSS syndication, namely: the source end and the client end. The client end of RSS publishing makes up part of the system that gathers and uses the RSS feed. For example, Mozilla FireFox browser is typically at the client end of the RSS transaction. A user’s desktop RSS aggregator program also belongs to the client end.

Once the URL of an RSS feed is known, a user can give that address to an RSS aggregator program and have the aggregator monitor the RSS feed for changes. Numerous RSS aggregators are already preconfigured with a ready list of RSS feed URLs for popular news or information websites that a user can simply choose from.

There are many RSS aggregators that can be used by all Internet users. Some can be accessed through the Internet, some are already incorporated into email applications, and others run as a standalone program inside the personal computer.

RSS feeds have evolved into many uses. Some uses gaining popularity are:
•For online store or retail establishments: Notification of new product arrivals
•For organization or association newsletters: title listings and notification of new issues, including email newsletters
•Weather Updates and other alerts of changing geographic conditions
•Database management: Notification of new items added, or new registered members to a club or interest group.

The uses of feeds will continue to grow, because RSS aggregators make access to any information that individual users like more convenient and fun.

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Symantec Norton Antibot The Latest In Norton Computer Protection Software

by: Lisa Carey

It seems like every other month a new “program” comes along to make our lives that much easier. For example, first we could bookmark favorites, and then RSS feed them, and then came widgets and now “bots” which are robots that do a lot of our computer work for us in the background. Examples of friendly bots are weather bots, game playing bots, instant messaging and my favorites are those on AOL Instant Messenger which do all kinds of functions for me like shop, find movie times and even give updates on the Wall Street Journal.

Unfortunately not all bots were created “equal.” Some are friendly and some are not. The ones that are not friendly can be a form of malware that allows control of your computer to be released, providing hackers with the opportunity to access your information and spread harmful bots to others. This type of computer virus can then be used to spread spam and commit various types of identity theft and other online fraud.

So with new threats to our computers and information, new methods of protection are required. One of the oldest and most well known software protection designers has recently released a new protection program, Symantec Norton AntiBot. This is a software product designed to prevent the hijacking of one’s personal computer by bots and uses the bots on design programs against them, to located and destroy them.

Many people already employ some form of protection on their personal computer, such as increasing the protection level from internet information to “high.” But these cannot detect some of the most recent bot programs and may not be the most efficient means of information protection, especially with the Internet being used more and more frequently for online shopping, ticket purchases, travel and other “high risk” activities. A more effective method of detecting and eliminating threats caused by bots is to install software designed specifically to detect, destroy and prevent bots from having access to your computer. With Symantec Norton AntiBot software, protection against bots is enhanced several times and the threat of bot attack is greatly diminished. It’s program protects against bots by blocking bots from entering your computer through downloads and e-mail attachments (two of the common ways bots enter a personal computer), checking for any unusual behavior on your personal computer and eliminating it, and detecting malicious bot software at all levels; keeping your personal, financial and credit card information safe and stopping identify theft before it can occur.

Because bots operate in the background and are not detectable by antivirus or antispyware programs, many computer users are completely unaware that their personal computer has become infected. Many problems caused by bots go undetected until it is too late. Warning signs that your computer may have been accessed include: slowness of computer speed and unusual or irrelevant error messages. However, many times com these symptoms are sporadic and computer users will take little notice. Many people will continue to use their personal computer, unaware that bots have hijacked their personal computer and are slowly at work; looking for credit card numbers, passwords, and logon information which can be used for identity theft and in committing other types of online crime. This program scans your personal computer on a continuous basis, closing the gaps that could allow bots to infect your personal computer and better ensuring that bots do not invade and gain control.

The use of Symantec Norton AntiBot to determine what a harmful or useful bot and allows you to continue using those bots you love and have come to depend on for information and services. It can be used in addition to several other antivirus and antispyware programs. Its compatibility is not limited to only Norton products.

The cost of this software is $29.95 for one year of service. It was awarded PC Magazine’s Editor’s Choice Award (2007) and underwent rigorous testing which included using AntiBot on computers with existing threats as well as allowing threats to try to access the computer after installation.

With the growing threat of identity theft and credit card fraud Symantec Norton AntiBot offers an additional level of protection needed to combat the threat of bots and prevent them from turning one’s personal computer into a robotic that turns into an instrument of destruction to both your personal and financial well-being.

Record Your Products: Reap The Rewards of Recording And Getting Your Product Done Faster And Easier.

by: Patsy Bellah

Some of you will remember when we had to type on typewriters. Some of you, present company included, may even remember when we had to type on “standard” or manual typewriters. For those who aren’t in the know, that’s a typewriter without electricity Then we got electric typewriters. That was something new to learn, but all our work could be done faster, easier and with less mess.

Then came computers. There was more to learn but with this technology life was made even easier for secretaries, writers, or anyone having to convey information with the written word.


With each of these advances there were those who said they couldn’t do it. They didn’t like it, they didn’t like change. They could get along just fine, thank you very much, with a manual typewriter, or an electric one. They didn’t need computers. There was too much to learn. It was too different.

Don’t let that attitude keep you from learning the latest time saver for transferring words to paper and that is the digital recorder. As the manual typewriter has given way to more sophisticated electric typewriters, which have given way to the computer, so, too, has the digital recorder made it faster and easier to transfer the spoken word to the written word.

On the average a one-hour recording will yield about 20-30 typewritten pages. That means that with a one hour “conversation,” speaking your story or information into a recording device, then getting it transcribed, you can transfer your spoken word to a document in about 25% of the time it would take you to type it yourself. It may take a bit of practice to learn to dictate into a recorder, but once you have, you will find that you can save yourself a ton of time. Statistics prove that the longer it takes to complete a project, the less likely it is that you will finish it. Embrace this new technology.

Here are some guidelines you should consider when purchasing a digital recorder:
1. You must be able to download your recording to your computer. Some of the less expensive recorders are not “downloadable.” You need to be able to transfer your recording through the Internet in order to send it to a transcription service or even if you want to transcribe it yourself.
2. Although most recorders come with internal microphones, it is best to have the capability to attach an external microphone. External microphones work better to record presentations or to record from a distance. Additionally, you can elect to use a lavaliere microphone for yourself and not be hampered with holding the recorder. Or, if you are recording more than one person, such as if you are interviewing someone, you can get an attachment which allows you to hook up two microphones.
3. The recorder should have at least four hours of available recording time using the high quality recording setting. You want to make sure the recorder has enough time to record a full presentation before having to be downloaded to the computer.

The capabilities of recorders change all the time, and in my recent research I found that the prices, like anything else, are coming down drastically and we are getting more and more recording time. I checked out the Olympus recorder on the Internet and found a very good quality recorder for around $100.00. I also found that you could buy this at Best Buy in the Los Angeles area at the same price. Other locations such as Samy’s Cameras for those in the Los Angeles area, Circuit City, Radio Shack and Frys may also have them. For those of you who live in the Los Angeles area, I found an Olympus and a Marantz at Samy’s Cameras which uses a flash card and can get you as much as 4G-8G of storage space. Both of these sell for just under $400.00. The Sony or the Edirol are also good recorders, and have similar capabilities and prices.

Buying a recorder is much like buying a blender or a computer. Although it’s wise to buy as much as your pocketbook allows, at the same time, you don’t need to buy more than you will use. Why spend the extra money. A digital recorder is small and easy to use. On it you can record all of your information products, plus your presentations, blogs or articles.

Embrace this new technology. Using a digital recorder to record your information product, presentations or teleseminars, will allow you to finish your product in less than 25% of the time it would take you to type it yourself. If you get your audio transcribed, once you get it back, all you have to do is edit it and you can have your product completed in less than a week.

Internet And Business Online – The Act Of Interdependence

by: Scott Lindsay

The best role of business online is that of interdependency. We’ve all heard the old saying, “No man is an island.” When it comes to online business this is especially true. If a business owner who takes their business into the online world determines they will be self reliant and never accept the help of anyone then that individual will not be in business long enough to change their minds.

It is accepted fact that the greatest tool for long-term exposure to your website is through Search Engine Optimization (SEO). Without it potential customers can’t find you. It is unreasonable to expect that you can adequately develop a website without optimizing your website for the best possible search engine ranking.

Search engines also place a high value on sites that have links placed on existing sites. These ‘backlinks’ demonstrate to search engines that others trust your site. By placing your link on their website these other businesses indicate a trust and recommendation for your site. In effect the two strategies listed above rely exclusively on what others can do for you when it comes to your online business.

Shirley Temple once proclaimed in her movie Rebecca of Sunnybrook Farm, “I’m very self-reliant.” American westerns are filled with lines dealing with pulling yourself up by your bootstraps and holding down the fort. Many of us have grown up to believe if we want something done right we have to do it ourselves. This thinking is in opposition to the rules associated with an online business. The online world can only exist because people share. Individuals share technology, but the also share links, reviews, blogs, forums and a wide range of other marketing strategies that find a commingling of interdependency.

In online business you are as dependent on others as they may be on you. Unlike the word ‘dependent’, the term interdependent indicates a mutual dependency. In other words you are depending on others to help provide links back to your site while they are equally dependent on you (or others) for the success of their business. Have you really taken a proactive approach to networking? It’s possible you are reading this today and you’ve never considered asking someone else to place a link to your site on his or her online business site.

It can feel awkward depending on others to achieve online success especially if you’ve been lead to believe reliance on others is also a sign of imposing on their otherwise brilliant generosity. I suppose it could be a deep-seated sense of pride that makes it hard to consider the need to ask others for help. However, the truth is depending on others is really what has made the Internet possible. The growth of this online world is comprised of a link of computers, networks and servers that are connected in a way that provides the maximum benefit for all.

Building an online business can feel a bit like trying to build a house of cards. Without the ability to rely on the other ‘cards’ around you it is virtually impossible to build.

Interdependence. This is the essence of online business.